Honestly, it looks like it could be a butterfly rash, to me. The fact that ur eyelids are also affected, seems more like a butterfly rash.
Mine affects my cheeks, eyelids, lips, and sometimes ears and forearms, if it's a real bad one. Ive had one daily for the last 2 1/2 months. The butterfly rash I get is like a sunburn. It is not a raised rash,  but it DOES burn and it always swells .
I use an ice pack on mine if it starts burning too much. I don't think everyone's malar rash burns, but mine does and can get quite uncomfortable. My dermatologist told me NOT to put steroid cream on it because it would thin the skin on my face.
One thing I've noticed since it's become more consistent, is that it also happens when my body temp increases, not just when I'm exposed to sun. It's harder to find info about the increase in body temp causing the malar rash, but I know mine does. Mine calms down when I get my body temp back to normal and/or get outta the sun.
I hope this helps. God bless you.
Stay hopeful and positive.